Are you a graduate or student looking to start a career in digital marketing?
Are you a business owner looking to scale your business online?
Are you looking for top Nigerian digital marketing courses?
This article contains a list of 8 top platforms to take digital marketing courses in Nigeria.
The internet is used by billions of people to access information and valuable content. Therefore, building an authoritative online presence is beneficial to your personal and professional development in the world today.
What is Digital Marketing?
Simply put, digital marketing, also known as online marketing, is the promotion of brands through the internet and other forms of digital communication in order to connect with potential customers. As a marketing channel, it encompasses text and multimedia messaging, in addition to email, social media, and web-based advertising. Digital Marketing encompasses areas like Search Engine Optimisation (SEO), Website Design, Social Media Marketing and so on.
Enrolling in an online course is one option to learn about digital marketing techniques, tools, and methodologies.
We put together a list of the best courses to help you learn the ins and outs of digital marketing.
1. Google Digital Skills for Africa
This course is a wonderful place to start if you have no prior experience with digital marketing. You will learn the principles and high-level theory, but you will not become an expert. Other classes on this list, taught by industry experts, present real-world examples and offer more effective guidance beyond theory. This online learning platform is simple to use, with a well-organized module structure. However, bear in mind that you’ll need to dedicate at least two to three hours a week in the space of two months to complete the course and YES, it comes with a free certificate from Google herself.
2. Future Learn
This is another great place to start your learning. Here, you will learn about the basics of digital marketing, some of the different digital marketing strategies and techniques that are available for businesses to use in just two weeks. However the free courses have limited access. You have to finish them within the time frame given. Else you won’t be allowed access to complete the course and get your certificate.
3. HubSpot Academy
HubSpot Academy is an online learning platform on a mission to transform the way people and companies grow by offering free online training for the digital age. They offer practical courses, comprehensive certifications and you’ll learn everything you need to know about any field of your choice. The Digital Marketing Certification Course will teach you how to become an effective digital marketer.
Coursera courses are free to audit, but if you want to access graded assignments or earn a Course Certificate, you will need to pay. With cousera, you can learn from some of the world’s best colleges, because the certificates are offered by top universities alongside cousera, they are extremely valuable.
5. Copy Blogger Online Marketing Course
Writing great content is extremely important for the success of any digital marketing campaign. Copy blogger is one of the most successful websites on internet marketing especially when it comes to content writing. This course is free and distributed via email and downloadable eBooks. Register with your email address now to receive them.
6. Max Business and Digital Marketing Course
It is a FREE Masters in Digital Marketing & Business. The Max Business School has made this training, which normally costs between $997 and $3000, available for free. You will, however, need to purchase a hosting page, which starts at 2.7$ per month.
7. DM WEEP
DM WEEP is a platform with the vision to bring women into the digital marketing world. Digital Marketing Women Employability and Entrepreneurship Program (DM-WEEP) is a program designed to train, match and create digital marketing jobs for 4,500 women. The platform offers to train women and help them get a good paying job upon completion of the course. However, there’s an agreement to pay a sum of 80,000 Naira after getting the job as payment for the course. So, you take the course, earn your certificate, they help you get good paying job then you can afford to pay for the course. That’s a win win for me!
8. LinkedIn Learning
LinkedIn Learning is subscription-based (similar to Coursera and Udemy). You will be required to pay a monthly fee and you can access any of the online courses available in their library. However it’s a very great platform to learn about digital marketing.
Finally, YouTube and podcasts are great platforms to learn about the basics of digital marketing for free. All you need to do is search for digital marketing on these platforms and dedicate time to learn and practice what you learn. However, you might not be getting any certificates from taking these courses.